Privacy policy

Last updated: 20 October 2026

About this policy

Natural Fit Footwear is owned and operated by Global Footcare Pty Ltd (ABN 12 129 153 957), the company behind The Comfort Co. In this policy, “Natural Fit”, “we”, “us” and “our” refer to Global Footcare Pty Ltd in connection with the Natural Fit Footwear business and naturalfitfootwear.com.au.

This policy explains how we collect, hold, use and disclose personal information when you browse our website, buy from us, contact our team or subscribe to our communications. We handle personal information in accordance with applicable Australian privacy law, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply.

Your information

Depending on how you interact with us, the personal information we collect may include:

  • Your name, email address, telephone number and billing and delivery addresses.
  • Order details, purchase history, payment and transaction information, and information needed to process refunds or exchanges.
  • Account details, communication preferences, enquiries, feedback and correspondence with our customer service team.
  • Information about your visit, such as your IP address, browser and device details, pages viewed and interactions with the website.

We collect information directly from you when you place an order, create an account, complete a form, subscribe or contact us. Some information is collected automatically through cookies and similar technologies. We may also receive information from service providers involved in payments, deliveries and customer support.

You can generally browse without creating an account. If you choose not to provide information needed for an order or enquiry, we may be unable to complete the transaction or provide the requested service. If you give us someone else’s details, such as a gift recipient’s address, please ensure you are authorised to do so and let them know about this policy.

How we use personal information

We use personal information to:

  • Process payments and orders, arrange delivery and manage returns, exchanges and customer accounts.
  • Respond to questions, provide customer service and communicate about your purchase.
  • Verify transactions, prevent fraud and protect the security of our website and business.
  • Understand website use and improve our products, services and shopping experience.
  • Send relevant news and offers where you have consented or where otherwise permitted by law.
  • Maintain business records and meet legal, accounting and regulatory obligations.

Deliveries and payments

We provide the information needed to fulfil your order to our payment, warehouse, fulfilment and delivery providers. This may include your name, delivery address, email address and telephone number. Carriers may need an accurate recipient email address or mobile number to lodge parcels, provide tracking updates and arrange delivery or collection. Please check these details at checkout.

Our online store is hosted on Shopify. Payments are processed through the payment services available at checkout, which handle payment information under their own privacy and security arrangements. Please do not send full payment card details by email.

Sharing information with others

We may share personal information with teams within Global Footcare Pty Ltd, including teams supporting The Comfort Co., where needed to operate Natural Fit and provide customer service. We may also disclose information to service providers supporting our website, payments, deliveries, communications, analytics and business administration; professional advisers; and authorities where disclosure is required or authorised by law.

We take reasonable steps to limit disclosures to information needed for the relevant purpose and to require providers handling information on our behalf to protect it appropriately. Links to other websites are provided for convenience; those websites have their own privacy policies.

Marketing and your choices

You can stop promotional emails by using the unsubscribe link in the message or by contacting info@naturalfit.com.au. If we send promotional SMS messages, you can use the opt-out instructions provided in those messages. We will only send marketing for The Comfort Co. or other related brands where you have agreed or where otherwise permitted by law.

Unsubscribing from marketing does not stop essential communications about an order, delivery, account or customer service request.

Cookies and website information

Our website uses cookies and similar technologies to support functions such as your shopping bag and preferences, understand website performance and, where used, support relevant advertising. Information collected through these technologies may be linked with other information you provide to us.

You can manage cookies through your browser settings and any privacy controls made available on the website. Blocking some cookies may affect checkout or other features. Shopify explains its use of these technologies in its Cookie Policy.

Overseas processing

Some providers may store or process personal information outside Australia. In particular, Shopify operates internationally, including in Singapore, Canada and the United States. Other locations may be involved depending on the services used. Information about Shopify’s international handling is available in its Privacy Policy.

Where we disclose personal information overseas, we take reasonable steps required by applicable Australian privacy law to protect it. Contact us if you would like further information about the providers or locations relevant to your information.

Security and retention

We take reasonable steps to protect personal information against misuse, interference, loss and unauthorised access, modification or disclosure. Information may be held in electronic systems operated by us and our service providers, and in business records. No internet transmission or storage system can be guaranteed completely secure.

We retain information for as long as reasonably needed for the purposes described in this policy, including legal record-keeping, resolving disputes and managing transactions. When information is no longer required, we take reasonable steps to destroy or de-identify it, subject to applicable law.

Access, correction and deletion requests

You can ask to access or correct personal information we hold about you, or request deletion, by emailing info@naturalfit.com.au. We may need to verify your identity before responding. We will consider requests under applicable privacy law and explain any lawful reason we cannot fulfil a request. Some information may need to be retained for legal or transaction-related purposes.

Questions and complaints

If you have a privacy question or complaint, please contact us using the details below, with enough information for us to investigate. We will review your concern and aim to respond within 30 days. If more time is needed, we will let you know.

If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC).

Privacy enquiries — Natural Fit Footwear
Global Footcare Pty Ltd
ABN 12 129 153 957
1 Gateway Court, Coomera QLD 4209, Australia
Email: info@naturalfit.com.au

Changes to this policy

We may update this policy to reflect changes to our business, services or legal obligations. The current version will be published on this page with its last updated date.